Brand awareness happens when your customers recognize and associate your service/products with your brand. So how do you raise your online profile and get more brand awareness as a solopreneur?

Now with technology and social media there are a number of ways you can market and also a number of places you want to be online.

There is no doubt that you want to be searchable for your expertise or for what you want your brand to be known for on Google, Facebook and You Tube. These 3 sites are still the forerunners for where people are looking first online. How do you get more brand awareness via these sites? Here are 4 ways you can start:

1. Blog Posts – Blogging is an oldie but a goodie. I am currently doing a Blog competition for 30 days. Being a part of this competition, people are sharing my blog posts with their friends and passing along the information. Whenever you write a blog post, you are showcasing your expertise. But also, you are allowing (through properly researched keywords) search engines like google, yahoo and msn to find you and share you with even more people looking for what you have to offer.

2. Article marketing - Similar to blog posts, article marketing is key to have a great online profile. All article marketing means is writing articles and instead of posting them on your blog, you post them on other Article submission sites. When you submit articles to Article sites like ezinearticles.com you again are recognized as an expert in your field, but you are also giving more touch points online for customers to find your site and hopefully connect with you back to your own site.

3. Video Marketing - Video marketing is probably the fastest growing way to grow your online profile. Because the world wide web is so large, video is becoming the best way for potential prospects and clients to get to know, like, and trust you quickly via the connection they build on the internet.  Videos rank very well via search engines. When your videos are tagged with certain keywords it is more likely to have people searching for what you have to offer. A video is the next best thing to having you sit directly across from your client to share who you are and how your products/services can help.

4. Word of mouth referring and social proofing via all social media platforms. Although technology is a wonderful way to build a business… we are all still human. When a friend or a co-worker recommends a service or product, you are more likely to sit up and listen because of your emotional and friend connection vs. seeing an ad and taking action on your own. This is social proofing. Having people share your content (be it video, articles, blog posts or just your thoughts) with people they know, means that you now have a higher chance in getting more traction and increasing your online marketing profile. It is now easier than ever to have your followers re-tweet on twitter, or share your content with their list on facebook.

I would love to hear your thoughts. And how can I end this article without asking you to tweet or Facebook about this article.

Tagged as: Brand awareness, Personal branding, Raising online profile, social media optimization