I have been away for over a week now. While waiting for my connecting flight from Phoenix to Vancouver, I wandered into a Starbucks. As soon as I did, it felt as comforting as home. I am not even a big coffee drinker. However, the smells, sounds and feel of the place felt familiar. And familiar is comforting! You know what to expect… Ah, branding at its best.
The smell of the coffee brewing, the soothing jazz music playing, the sounds of the espresso machines whistling and the friendly, quick moving baristas waiting to take your order. In fact, even their customers are their brand… no matter which Starbucks you enter, there always seems to be that person asking for the long winded 7 worded coffee drink and then the one just wanting an Americano with “a little room on the top”.
When I watch a company like Starbucks, I can’t help but take my hat-off to their mastery.
So, how does a solopreneur compete with companies and corporations with million dollar systems and teams to help them brand? Well, a brand is not about a logo, not even about your tag line… but instead, it is about a feeling that your customers feel when they think of your company.
So how can you come up with that, especially if your brand is you? You are the service, you are the first line your customers see? How do you get your customers to have a deep emotional experience and connection to who you are authentically?
Well, the reason I am even in this airport is because I just spend the last 4 amazing days with Million Dollar Money and Marketing Coach Kendall Summerhawk. I am becoming one of her Certified Money Marketing and Soul Coaches.
I am coming back finally with a system that can help entrepreneurs figure out their Brand Archetype. Their Brand what??? Sound too ‘out there’ for you? Please, keep reading…
By figuring out your Brand Archetype, it ensures that your brand is a deeply emotional experience for others and also a highly authentic experience for you.
In other words, you can create the connection between you and your customer so that they really ‘get’ who you are authentically. You can evoke the feelings and connect in a way that is authentically you. You can grow your business based on your strengths and what you already radiate to the world.
Believe me, the dilemma of “what is my brand” became crystal clear after I figured out my Brand Archetype. I no longer struggled with the question, “Is this my brand?? Or is this my brand?” And best of all, it comes from the place that is authentically you (Check out my article… Transforming my Brand.)
I look forward to sharing this amazing transformation of how you can go from the accidental ‘You Brand’ to the ‘You Shining from the Inside Out’ through the Branding with Archetypes System. Free teleseminar coming up, stay tuned…
I invite you to leave your comments and thoughts below. And sign up, if you haven’t already done so for my free newsletter.
With Love, Gratitude and Abundance,
Shauna Harper
Your Abundance Business Coach
Money and Marketing Business Coaching
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Shauna, your enthusiasm is contagious and your clarity makes me see my business with a new perspective. I can not wait for the offerings you are putting together – sign me up!
Thanks so much Susan. Looking forward to launching the next step soon. I’ll keep you posted!
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