From the category archives:

Brand

Inspiring Videos – Simon Sinek – How Great Leaders Inspire Action

January 30, 2012

Share Every time I think I have seen all the great TED talks, I stumble upon another one. They all share similar hope and inspiration about the present or future… but each packaged in their own way to share their knowledge just the way I need to hear it. Simon Sinek’s TED talk from 2010 [...]

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Unique Selling Proposition – What does USP have to do with heart centered branding?

August 18, 2010

Share If you are like many heart centered solopreneurs looking to make a difference in the world, you know you need to get noticed in order to make your mark matter. So how do you get someone to do business with you? Or should the question actually be, why should they choose you over someone [...]

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Personal Brand Authenticity – What is the Secret Sauce?

August 12, 2010

Share As a solopreneur, having a brand that is authentic to who you are and that magnetically attracts customers to you with ease and grace is key to building a lucrative business (that can make a difference).  I love bringing my clients through developing their own personal brand.  Figuring a way to put your “personality” [...]

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Brand Mastery – 3 secrets to building a solid brand

August 10, 2010

Share Often times when people think about a brand the first thing that comes to mind is the company logo, the colors or perhaps the tagline. Although those are pieces to the brand, it is NOT what a brand is. You need to not only have a mental image (logo, colors, tagline) but also a [...]

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Marketing Mastery – 3 Keys to spicing up the secret sauce of your marketing

August 9, 2010

Share No matter what business you are in and no matter whether you like marketing or not, marketing mastery is one of the strongest pillars that will hold up your business. To make your marketing easier so that you can fall in love with promoting your business, there are 3 keys to spicing up that [...]

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Brand Awareness – Raising Your Online Profile

August 6, 2010

Share Brand awareness happens when your customers recognize and associate your service/products with your brand. So how do you raise your online profile and get more brand awareness as a solopreneur? Now with technology and social media there are a number of ways you can market and also a number of places you want to [...]

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Transform the Fear of Finding a Niche into Choosing Your Ideal Clients

April 5, 2010

Share The less is more philosophy really comes into play when you begin to find a niche for your business. Many business owners have a fear of closing doors when they are told to “find their niche”. Why would you want to narrow down the types of clients you attract? And even if you did, [...]

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Brand Mastery – From Starbucks to Archetypes

February 16, 2010

Share I have been away for over a week now. While waiting for my connecting flight from Phoenix to Vancouver, I wandered into a Starbucks. As soon as I did, it felt as comforting as home. I am not even a big coffee drinker. However, the smells, sounds and feel of the place felt familiar. [...]

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Finding Your Company’s Uniqueness

December 30, 2009

Share What is your company’s uniqueness? This is a really important part of the equation as you go out to explain what it is that your company creates. The best way to start is to list all the different features of your product. I think this is the easiest way to get all the juices [...]

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