Whether you are new in business or someone that has been around the block a few times, you have probably been at this stage before: “The gatherer” . As solopreneurs we are thirsty for the latest thing that can help us with our business. The problem is that we become “gatherers” of information instead of action takers in our business. The world wide web is an amazing resource, but if you are not careful, it can also paralyze you stop you from taking action.Here are 3 steps to overcome information overload:
1. Give yourself time to focus or refocus your most recent goal. So figure out what you are doing online and what you are searching for. Once you have a focus, eg. “How can I get more leads via social media” or “how do I improve my sales copy”. These are both very specific focuses. You then have a purpose to your wandering when you are online.
2. Develop a plan. Having a plan of attack is the best way to make sure you are not trying to absorb everything. Perhaps it is to find a few or even just one guru to follow on the specific focus is a great way to start. When you have someone that you resonate with, you are more easily able to iron out a “plan of attack or a roadmap” of how you are going to reach your goals.
When I first decided to get into coaching, I knew I wanted to master the “business of coach” as well as the “art of coaching”… I searched on the internet and connected to Kendall Summerhawk who is a master at not just transforming women coaches’ lives, but she also knows how to create massive wealth doing so. So, develop a plan so that you aren’t wasting your time dancing around.
3.Get into Action. Quit being a collector of great information. It is time to now leave the nest and start trying out what you have learned. Some of it will work and some of it won’t, but you won’t know this until you try. Holding yourself accountable to at least follow through on what you are learned is the key to make sure it isn’t just information overload that paralyze you. You can continue to do what is working or tweak what isn’t when you are on the ground testing out the knowledge.
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