I was speaking to a friend today who mentioned in passing about the Icelandic culture and how they don’t have a concept of failure…. that failure isn’t in the culture as there are only experiences and learning opportunities. So of course, right after our conversation I jumped on to the mighty internet to find out more details about this culture.
Well, besides finding out that Iceland no longer has MacDonald’s… I wasn’t able to find any concrete facts to draw on. However, just that one conversation with my friend got me thinking how amazing it would be if the society I lived in as a whole had no concept of failure. When I was young, completely due to programming, I was made to believe, that if I complete something to a certain level, I was successful. If I did not, I was a failure… there was no middle ground.
Now as an adult, I know that this is so far from the truth. However, I often still have to override the feelings of failure and move them into a space of learning and knowledge. As a serial entrepreneur, my daily life would be seen as a toss up between failures and successes as I often change my direction as quickly as the wind. However, when I look at my career as an entrepreneur through the supposedly Icelandic concept of No Failure, everything that I have experienced has led me to this point as a Serial Entrepreneur.
Hopefully you get 2 things from this blog-
1. If you want to visit a nation without the fastfood giant… Go to Iceland.
2.But more importantly, that each of us need to define (or redefine) what success is in our lives. By doing so, we end up using all our experiences to support the lives we were destined to live.



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