As a solopreneur, having a brand that is authentic to who you are and that magnetically attracts customers to you with ease and grace is key to building a lucrative business (that can make a difference). I love bringing my clients through developing their own personal brand. Figuring a way to put your “personality” into you brand and your business right now is the key. Here are some tips on how to do this right away:
1. Don’t hide out- Often times when solopreneurs go into business, they try to hide certain parts of their personality. What part of your personality do you most often try to hide. You need to pinpoint and pulling back the covers on whatever you have been hiding to have more brand authenticity. The little idiosyncrasies that we think we should hide, make us lovable, unique and stand out. Bring that to the forefront and let the real you shine.
2.List the emotions you evoke - Brainstorming a list of words that represent who you are and the feeling you evoke in others will get you closer to the brand you want to relay to your customers. Perhaps talking to previous clients or friends or family and see what words come to mind when they think of you. Doing a 360 degree evaluation can help with this if you find this process difficult.
3.Let it all hang out – If you think about all the ways your customers or potential customers will be in contact with you, that’s where you need to showcase who you are authentically. So “let it all hang out” and let your personality show in your ezines, next email, websites, marketing materials. This is scary to be so raw, but that is really the secret sauce of brand authenticity… being exactly who you are and making no apologies for it. The customers that are meant to work with you will… and the ones that don’t, we never meant to.
PS. Contact me if you want to figure a way to use a highly creative yet structured way to expedite this process and have a brand that is authentic to who you are.
