Is the online business “Blueprint” changing? How can we make more money doing what we love without getting burnt out creating ebooks and selling mini products to get our customers to hopefully try the larger ticket items or services we offer?
The online business blueprint has been the rave over the last 3-5 years. Internet marketers and business coaches have all been selling it in one format or another. Perhaps you know it as the Pink Spoon Business model .
The Pink Spoon online business model is illustrated via the ice cream shop example that offers a free taste. On your website, you can have a great store front that attracts your clients… once they are “in your shop” (or on your website), you want to entice them with a “free taste aka the pink spoon”… something that would be of value to them.
With the older model, the next level would be to get the client/customer to purchase something low cost. In the ice cream shop, it would be an ice cream cone for about $2-5… online, it might be your ebook or cd workshop or something that is above the free, but below your largest item.
In the ice cream parlor model, the next level after the free taste and after the purchase of a cone, would be a pint of ice cream…and then to the highly expensive ice cream cake and then to the ice cream party at the parlor.
Now, this business model worked for some, but not everyone. I have found many holes to this model.
Business owners would get stuck around the 2nd level and get burnt out trying to create and market all their mid range products. Furthermore, they would not bring in a lot of revenue at this level and would not have the ability to work on or promote their upper level revenue streams.
The skeleton of this model still works, you still need to capture email addresses and build your list of customers. However, what should change is the way you approach what I call your Profit Pyramid. The old model teaches that you need to get the lower cost items before you make it to the top.
The more I was coaching, the more I realized that in order to create momentum in your business, you need to create money… money is just energy… it is the energy that is needed to keep both spirits high, show you value for what you are doing, and also connect you with the ultimate clients that you are meant to work with.
To illustrate this, let’s go back to the ice cream model. Imagine the difference between selling a $3-5 ice cream once and the person leaving… to starting at the part of the model where you go straight for the ice cream parlor party or cake. In this part of your model, you get to show your clients the whole experience and joy of what ice cream can do for them in their parties and celebrations.
From their experience, you will have to work less to have them perhaps buy a pint of ice cream or an ice cream cone at a future date….they will want to visit the parlor because they already “get” what you offer and who you are…. yes, the whole parlor analogy is very 1950’s…but hopefully you get the picture I am trying to create.
When you work on the part of the model that brings in the most money 1st and also gives you the clients that are the most serious about working with you or buying the product you know they will love the most, the rest of the pyramid will fill up with more ease and grace.
This is how to build a business you love… and make you money doing it.
What are you focusing on in your business? How are you creating the energy(aka money) and the flow? How are you attracting your ideal clients right from the start? Do you have the right business money model to help you do that?
Would love to know your thoughts and ways I can support you. My passion is business money models and the more I look at the pink spoon and online “blueprint”… I can’t help but want to tweak and show you the holes. Would love to know your experiences.
PS. Don’t let the fear of going straight to the high ticket item scare you. Fear is a very real part of being an entrepreneur everyday…I swear! Think instead with your entrepreneurial cap… how can you take the steps to move past that so that you can create a business that you love and that makes you a lot of money so that you can start to enjoy all those moments!
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