Posts tagged as:

Brand Archetype

Personal Brand Authenticity – What is the Secret Sauce?

August 12, 2010

Share As a solopreneur, having a brand that is authentic to who you are and that magnetically attracts customers to you with ease and grace is key to building a lucrative business (that can make a difference).  I love bringing my clients through developing their own personal brand.  Figuring a way to put your “personality” [...]

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Brand Mastery – From Starbucks to Archetypes

February 16, 2010

Share I have been away for over a week now. While waiting for my connecting flight from Phoenix to Vancouver, I wandered into a Starbucks. As soon as I did, it felt as comforting as home. I am not even a big coffee drinker. However, the smells, sounds and feel of the place felt familiar. [...]

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