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Branding With Archetypes

Personal Brand Authenticity – How to create your brand when you don’t know your archetype

August 12, 2010

As a solopreneur, having a brand that is authentic to who you are and that magnetically attracts customers to you with ease and grace is key to building a lucrative business (that can make a difference).  I love bringing my clients through the Personal Branding with Archetypes System by Million Dollar Coach Kendall Summerhawk. This [...]

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Brand Mastery – 3 secrets to building a solid brand

August 10, 2010

Often times when people think about a brand the first thing that comes to mind is the company logo, the colors or perhaps the tagline. Although those are pieces to the brand, it is NOT what a brand is. You need to not only have a mental image (logo, colors, tagline) but also a heartfelt [...]

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Brand Mastery – From Starbucks to Archetypes

February 16, 2010

I have been away for over a week now. While waiting for my connecting flight from Phoenix to Vancouver, I wandered into a Starbucks. As soon as I did, it felt as comforting as home. I am not even a big coffee drinker. However, the smells, sounds and feel of the place felt familiar.  And [...]

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