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Branding With Archetypes

Last night’s Vokle Call with Lindsay Wilson

October 8, 2010

Share I had such a great time with Lindsay Wilson last night on the vokle call. In the call I shared all about “How to Get People to Connect with What You Have to Offer”. If you would like to get access to the video, just fill out the form here and you will be [...]

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Personal Brand Authenticity – What is the Secret Sauce?

August 12, 2010

Share As a solopreneur, having a brand that is authentic to who you are and that magnetically attracts customers to you with ease and grace is key to building a lucrative business (that can make a difference).  I love bringing my clients through developing their own personal brand.  Figuring a way to put your “personality” [...]

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Brand Mastery – 3 secrets to building a solid brand

August 10, 2010

Share Often times when people think about a brand the first thing that comes to mind is the company logo, the colors or perhaps the tagline. Although those are pieces to the brand, it is NOT what a brand is. You need to not only have a mental image (logo, colors, tagline) but also a [...]

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Brand Mastery – From Starbucks to Archetypes

February 16, 2010

Share I have been away for over a week now. While waiting for my connecting flight from Phoenix to Vancouver, I wandered into a Starbucks. As soon as I did, it felt as comforting as home. I am not even a big coffee drinker. However, the smells, sounds and feel of the place felt familiar. [...]

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