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What is my brand

Brand Mastery – From Starbucks to Archetypes

February 16, 2010

I have been away for over a week now. While waiting for my connecting flight from Phoenix to Vancouver, I wandered into a Starbucks. As soon as I did, it felt as comforting as home. I am not even a big coffee drinker. However, the smells, sounds and feel of the place felt familiar.  And [...]

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