If you are like many heart centered solopreneurs looking to make a difference in the world, you know you need to get noticed in order to make your mark matter. So how do you get someone to do business with you? Or should the question actually be, why should they choose you over someone else?
Many years back, I picked up a book called Jump Start Your Business Brain and heard the term Unique Selling Proposition by Doug Hall. This book became my little “bible” to marketing.
It was full of nuggets of getting me and business noticed in what I thought was a flooded market. One of the biggest points Hall writes about is to discover your Unique Selling Propositions (USP). You do this by logically uncovering the points that differentiate you from your competition. Sounds logical enough.
There is definitely a place for the logical thinking process, but when I became more of a heart centered solopreneur, I soon realized that in a world of abundance, there is no competition when you are following your purpose. You were meant to be living your purpose, no matter what.
Customers and clients connect with you not when you are illustrating the differences between you and your competition. You will attract more clients you are meant to work with when you allow who you are authentically to shine through.
So the answer actually lies in your heart, not in your head. It is not your logical USP that will captivate the hearts of your clients, but your unique brilliance that you need to discover that is fundamental to branding and marketing success.
Find your unique brilliance and let it shine from inside out.
